BRING ME THE HORIZON Frontman Discusses New Album Artwork

According to Kerrang! magazine, the cover artwork for BRING ME THE HORIZON's third album, "There Is A Hell, Believe Me I've Seen It. There Is A Heaven, Let's Keep It A Secret", was borne out of a collaboration between BMTH frontman Oli Sykes and Plastic Kid, the alter ego of Copenhagen-based avant-garde graphic designer and filmmaker Jakob Printzlau.

"I've been a huge fan of his work since I was about 16," Oli tells Kerrang! "We tried to get him to do the artwork for one of our previous albums, but he didn't have time. Then, after [2008's] 'Suicide Season' came out, he approached me and told me he really liked [our music] and if we ever wanted to work with him, to get in touch. I was pretty stoked on that!"

"There Is A Hell, Believe Me I've Seen It. There Is A Heaven, Let's Keep It A Secret" is, in many ways, a concept album. Sykes vividly explores humanity's collective good nature and the celestial euphoria associated with love, lust, truth and desire; this is balanced by the darkness and evil that is buried deep inside all of us. Lyrically and musically, the album is the band's most honest work to date as Sykes lays bare his fears, weaknesses and anger, which is just one layer on this truly progressive and advanced third album.

"When you unfold [the new album artwork], you get the whole of the good and the whole of the evil thing," Oli tells Kerrang!

"We didn't want to be too cheesy and have an angel and a demon on the cover.

"While the album's theme is heaven and hell, it's not about a place that's above or a place below — it's about the struggle within.

"I wanted the artwork to have kind of a cult feel to it, like [1999 film] 'Eyes Wide Shut'.

"Being in a cult is a very personal and secretive thing — if you're in a cult, you keep it to yourself, so I think that adds an extra layer of meaning to it."

"There Is A Hell, Believe Me I've Seen It. There Is A Heaven, Let's Keep It A Secret" will be released on the following dates:

Oct. 8 - Germany, Austria, Switzerland
Oct. 4 - Rest Of Europe
Oct. 5 - USA
Oct. 6 - Japan
Oct. 8 - Australia

The band locked itself away in a lochside mansion deep in rural Scotland for the majority of the writing period, and, free from distractions, was able to push its writing further than ever. Yet the album still includes the trademark elements that have become staples of BRING ME THE HORIZON's sound since 2006 — precision guitar riffs, venomously dark lyrics, massive beatdowns and gang vocals destined to be chants at the band's incendiary live shows.

The team at Studio Fredman in Gothenburg, Sweden (where BRING ME THE HORIZON recorded 2008's "Suicide Season") was again at the helm of the recording, this time bringing in electronic and programming authority KC Blitz to assist with the instrumental aspects of the album. The CD also includes appearances from various special guests, including Josh Franceschi of YOU ME AT SIX (on "Fuck") who stated, "I'm really excited to be part of this record as it's going to turn some heads, and that's what music is all about." Also featured on the album are Josh Scogin of THE CHARIOT (on "The Fox And The Wolf"),Sonny Moore (a.k.a. Skrillex) with electronica contributions and Canadian electro-pop starlet Lights (on "Crucify Me" and "Don't Go").

"There Is A Hell, Believe Me I've Seen It. There Is A Heaven, Let's Keep It A Secret" track listing:

01. Crucify Me
02. Anthem
03. It Never Ends
04. Fuck
05. Don't Go
06. Home Sweet Hole
07. Alligator Blood
08. Visions
09. Blacklist
10. Memorial
11. Blessed With A Curse
12. The Fox And The Wolf